As one co-working location was closing, another was budding, but needed a brand and logo. We created a logo and color pallet based on the founder's desire to create a simple, yet impactful design. We decided to design the icon with an outer circle to represent the community with an arrow to further represent the community being pulled together by an amazing co-working experience.
We used a very simple font in all caps with a similar font girth to the icon to create consistency across the logo. As you can see from the images the logo was also designed to be used in a wide variety of applications and in a wide varitey of colors, as needed.